Search: Industry Shake-up

There are industry whispers that Apple may replace Google with Microsoft Bing as the iPhone’s default browser.

With rivalry tensions increasing between Apple and Google, it appears Apple may provide the ultimate face slap if they side with Microsoft.

This would be a significant blow,” says Jonathan Yarmis, analyst at the research firm Ovum. “Google would be cut off from the most important platform on the mobile Web.”

Apple also recently bought mobile advertising company Quattro Wireless, two months after Google purchased Quattro Wireless rival AdMob.

The launch of the first official Bing app (free) for the iPhone and iPod touch was in December – and whilst Bing is still relatively new, it has snatched 10.7% of the market share, although Google still reigns as the overall leader – including on mobile search.

That may all change with Bing as default on iPhones…?

Execs from Bloomberg’s BusinessWeek state:

Dropping the top search engine as the default on the iPhone would cut Google off from valuable data about smartphone users”

Your Comments?

So what do iPhone owners think? Would you be happy to use Bing on your iPhone – or prefer to stick with Google?

Not happy? Business Week also mentioned that:

Apple is also said to be quietly working away behind the scenes on its own search-engine and mobile advertising solutions, implying that the Bing deal may be “short-lived”.

Marware SportShell for iPhone

Simple, durable iPhone protection with a splash of innovation – that’s what Marware’s SportShell offers.

Marware’s SportShell for iPhone™ 3G/3GS merges versatility with elegant, cross-functional design.

The hard shell case protects from bumps & allows access to iPhone controls and comes with screen protection (plus bonus cleaning cloth) to keep your iPhone looking brand new.

The belt clip allows you to fasten your iPhone to a belt, bag, purse, or strap – all effortlessly.

Remove the belt clip and you have a slim shell which provides a durable, secure way to transport or use your iPhone.  Just slip it into your pocket or purse and go.

OR swap out the belt clip with a thin back piece for complete shell-style protection, or remove the thin back piece altogether and show off your Apple logo.

The removable belt clip rotates 360 degrees so you can wear it however you want on your belt. It also locks into place to double as a stand, making movies on the go easy to watch.

So if you’re after a little versatility for your iPhone, this is the protective iPhone cover for you!

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