Will Bing become default iPhone browser?
Search: Industry Shake-up
There are industry whispers that Apple may replace Google with Microsoft Bing as the iPhones default browser.
With rivalry tensions increasing between Apple and Google, it appears Apple may provide the ultimate face slap if they side with Microsoft.
This would be a significant blow,” says Jonathan Yarmis, analyst at the research firm Ovum. “Google would be cut off from the most important platform on the mobile Web.”
Apple also recently bought mobile advertising company Quattro Wireless, two months after Google purchased Quattro Wireless rival AdMob.
The launch of the first official Bing app (free) for the iPhone and iPod touch was in December – and whilst Bing is still relatively new, it has snatched 10.7% of the market share, although Google still reigns as the overall leader – including on mobile search.
That may all change with Bing as default on iPhones…?
Execs from Bloomberg’s BusinessWeek state:
Dropping the top search engine as the default on the iPhone would cut Google off from valuable data about smartphone users”
Your Comments?
So what do iPhone owners think? Would you be happy to use Bing on your iPhone – or prefer to stick with Google?
Not happy? Business Week also mentioned that:
Apple is also said to be quietly working away behind the scenes on its own search-engine and mobile advertising solutions, implying that the Bing deal may be “short-lived”.
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